The Retail Opportunity dataset offers a comprehensive view of retail market conditions across the United States. It is an essential tool for understanding consumer demand, market potential, and business performance in various retail sectors. It is particularly valuable for businesses, researchers, and policymakers looking to identify growth opportunities or address market inefficiencies.
The dataset contains several key tables that provide a holistic view of retail dynamics. The Retail Potential table estimates the total spending potential of consumers in different retail categories. It reflects the amount that residents within a defined area are expected to spend on a variety of goods and services, offering insights into consumer demand patterns.
The Retail Sales table reports actual sales data from retail establishments within the same area. It includes sales figures across various categories, such as groceries, clothing, electronics, and more. This data helps in assessing current retail performance and comparing it with projected potential.The Retail Gap table highlights the difference between the estimated Retail Potential and actual Retail Sales.
The Total Establishments table lists the number of retail businesses operating within the specified area. It provides an overview of the competitive landscape, helping stakeholders assess the concentration and diversity of retail outlets. The Total Employees table presents data on the total number of employees working in the retail sector, serving as an indicator of the retail industry's contribution to local employment and economic activity.
Finally, the Leakage/Surplus Factor quantifies the extent to which retail sales in a particular area deviate from the expected potential.